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Play encourages children to learn, develop and grow whilst they have fun. It encourages creativity, imagination, perseverance and development of language and social skills.

Make-believe and role play inspires drama, creativity, and imagination in character development and storytelling, while being aware of, and interacting with, their surrounding environment.

Our Pretend and Play products feature some of the world's best play-based, child care resources that help children become more confident and develop a stronger sense of identity through play and role play activities.

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